Research

Winning the Message War

Progress Iowa is the leading communications hub for our state’s progressive community. We conduct polling, use social media analysis, and media tracking to develop winning messages based on research. And we work every day to ensure the message guidance we create reaches as many Iowans as possible.

We believe everyone who is willing to use their voice for progressive change should have the resources to do so. Progress Iowa’s message guides are publicly available and listed below. Winning the Message War: A Handbook for Iowa Progressives is also available online. We hope you will put the handbook and our guides to use and share them widely.

If you would like additional information or participate in training conducted by our staff, please click here to contact us.

Filters
Reset
Research Toolkit
FIGHT FOR REPRODUCTIVE FREEDOM!
PDF of Guide Available Here OVERVIEW: The Iowa Supreme Court just ruled in favor of Gov. Reynolds and the Republican-controlled legislature’s six-week abortion ban. Now, we must fight back. Iowans…
Message Guide
Caring for Our Country & Communities
If you need a refresher on our research-based message framework, click here!  Remember: lead with a value, define the opposition, and end with a call to action. Overview: This week’s…
Message Guide Research
GOP Shutdown Will Hurt Iowans
If you need a refresher on our research-based message framework, click here! Remember: lead with a value, define the opposition, and end with a call to action. Overview: During debt ceiling…